Europe’s zero-emission truck transition: stuck below 5%, and why that’s a problem
A new McKinsey report by Matthias Kässer, Tobias Schneiderbauer and Henrik Becker delivers a sobering reality check for anyone tracking freight decarbonization in Europe: despite nine years of model launches and more than 45 zero-emission (ZE) truck models now on the market, new registrations of ZE trucks remained below 5 percent as of 2025. That’s …