Fulfillment cost: online is now winning over bricks-and-mortar
Amazon showed disappointing third-quarter results on fulfillment. The costs of fulfillment rose again, to now almost 31% of online sales. Year after year, these costs increase by one percentage point despite more sales. Growing volumes do not result in economy of scale at Amazon? Zalando is doing a better job. Zalando’s fulfillment costs are decreasing …