by Walther Ploos van Amstel
Hellofresh presented good financial results for 2021. HelloFresh delivered nearly 1 billion meals to 7 million households in 2021. Sales increased by more than 60 percent to 6 billion euros. Profit was almost 160 million euros. That could have been higher if the company had not invested heavily in expansion into new markets and fulfillment capacity …
Meal kit subscription business HelloFresh has seen sales soar in the first six months of 2021, despite the end of lockdown. Berlin-based HelloFresh said its sales had risen by almost 80% in the first six months of 2021 to hit € 3 bn. The company delivered over 490 million meals to its 7,6 million customers. …
The stock markets reacted negatively to the AholdDelhaize financial report for 2020. At the start of the AEX-trading day, the stock opened 5 percent lower. Boom, a billion stock market value gone. Despite strong growth figures, investors were disappointed with the lower net profit due to setbacks in the US; including investments in local distribution centers …
At a conference in Brussels, Thomas Stroo, the head of logistics at delivery startup HelloFresh, highlighted the company’s success in creating a lean and centralized supply chain that can be micro-controlled from the farmer to the consumer’s kitchen. HelloFresh delivers over 80 million meals each month. In the Benelux region, HelloFresh runs 600 refrigerated delivery vans.