by Walther Ploos van Amstel
The emergence of digitalization has led to the creation of various marketing channels. Consumers now have numerous options for shopping in the fresh food and grocery retail sector. Analyzing their behavior is crucial for retailers. A recent paper offers a cutting-edge review of existing studies on consumers’ channel choices when purchasing groceries. The research A …
The rise of e-commerce has led to an increase in parcel deliveries, increasing the need to address last-mile delivery’s cost and environmental impact. Customers accustomed to next-day free delivery can play an essential role by choosing more sustainable delivery options. Retailers and logistic service providers could allow customers to wait for their delivery or pick …
The e-commerce sector aims to reduce CO₂ emissions by 2025 significantly and is working hard to achieve delivery with as few CO₂ emissions as possible. One way to contribute to lower CO₂ emissions from e-commerce is for web shops to encourage their customers to choose a sustainable delivery option. Involving consumers Small-scale experimental research into …
E-consumer behavior plays a vital role in e-commerce worldwide. A recent paper addresses the importance of delivery time, delivery fee, and delivery reception, and the influence of delivery fee and reception on e-consumers’ behavior by analyzing the following hypotheses: delivery attributes affect e-shopping behavior, and delivery attributes affect e-consumers’ behavior according to their sociodemographic characteristics. …