On-demand food delivery: investigating the economic performances

A paper by Arianna Seghezzi and Riccardo Mangiaracina focuses on on-demand food delivery (ODFD); the delivery of freshly prepared meals to customers’ homes, enabled by online platforms. In ODFD, a key process is represented by last-mile deliveries (LMDs): they directly affect customers (the delivery price influences their purchase intention), riders (the compensation drives their willingness …